Richard Franza, PhD

Faculty, James M. Hull College of Business

  • Augusta GA UNITED STATES

Dr. Richard M. Franza is a professor and former dean of the James M. Hull College of Business.

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Spotlight

2 min

With the Port of Baltimore all but closed, how will the supply chain be impacted?

Following the incident of the container ship crashing into the Francis Scott Key Bridge at the Port of Baltimore and the bridge collapsing, there are now some supply chain concerns. While they may not be felt right away by consumers, there are a number of businesses that will be affected by it.Rick Franza, PhD, professor in Augusta University's James M. Hull College of Business and an expert on operations and supply chain management, said one immediate impact is where container ships will be diverted to for offloading.The Port of Baltimore is a major shipping hub and ranks first among U.S. ports for autos and light trucks. Now those ships will have to find other ports to unload their goods, which becomes a logistical problem as much as anything.“Most ports on the East Coast are at 70% to 80% capacity, which is where you want to be. You don’t want to have much more than that, but they’re going to have to,” said Franza. “It could affect a good bit of the eastern half of the United States.”Ports in Savannah, Charleston and New York, among others, will have to become the destination for those currently sitting outside Baltimore and those en route from around the world.The good news, Franza said, is that most foreign car manufacturers have plants in the United States so it will likely only affect those consumers looking for a certain brand or even a specific model. Baltimore is also one of the furthest inland ports and has the best rail service coming from it. The outbound goods coming off the ships will now face more of a transportation hurdle when they are diverted to another port.“It’s not just the capacity of the port, that’s one thing, but it’s also their capacity of the outbound items,” he said. “It may be more trucks are needed, and new routes are needed to move inventory. It now becomes a whole different set of providers for the trucks because it’s no longer the people in Baltimore.”Franza added companies will also have to decide which distribution centers they may want to use, whether it’s closer to the area they serve or closer to the port. All those factors affect where the items from overseas end up.While it’s not a good scenario, at the end of the day, he feels the consumer likely won’t see much of an impact. “First of all it’s going to take a while before we see any effect on certain things,” Franza said. “The bad news for inflation is that it’s going to raise the cost of transportation for the goods coming off the ships. Will businesses absorb the cost or pass them along to consumers?”Looking to know more? Then let us help.Richard Franza, PhD, is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.

Richard Franza, PhD

2 min

Electric vehicles are hitting the streets, but there are potholes to avoid

No doubt about it, electric vehicles are coming and coming fast. Production of EVs has ramped up in the last couple of years but there are many issues that need to be addressed before they become the everyday choice for consumers.Richard Franza, PhD, professor of management at the Hull College of Business at Augusta University said the timing of EVs is contingent on a few things.“It’s not a question of if they’re coming, but how fast will they be here,” said Franza. “One is the speed at which there is infrastructure built for them. There are still not a lot of places to charge a car. We need more charging stations. Eventually, EVs will be predominant.”Franza added a second hurdle is how fast the federal government moves on emissions requirements that will cause consumers to phase out fossil fuel vehicles.Georgia has become one of the leaders in luring EV manufacturers to call the state home. Not just that, but the state is also drawing in companies that supply batteries and other components.“Any time you build a manufacturing or assembly facility, you automatically get the suppliers around them. Even before Georgia got the vehicle manufacturers, we already had a battery manufacturer, so Georgia already has a good network for the automobile industry,” said Franza.Amazon has already made a major investment in EVs and Franza expects other companies like FedEx and UPS, companies that have a fleet of vehicles, to make the switch to EVs as well, since they have more ability to set up charging networks.The biggest question remains: how long it will take before EVs become more prevalent on the streets? Franza said the answer could depend on who you listen to, but other factors come into play.“Right now, electric vehicles account for less than 1% of the vehicles on the road. So I see two leading indicators – the number of gas stations vs. the number of charging stations, and the production of combustion engines vs. electric vehicles. Look for when the ratios of those really start to change, but it’s not black and white. There are several factors that will go into that and it could take longer than people are saying,” Franza said.Covering EVs and the auto industry? Then let us help.Richard Franza, PhD, is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.

Richard Franza, PhD

2 min

Does the economy have you on edge? Let our expert explain how US financial woes could hit you at home

With inflation rampant, everyone is concerned about money and the economy -not just the prices on everyday goods and services, but their investments as well. The situation has people on edge.Rick Franza, dean of Hull College of Business at Augusta University, said there are differences between the economy and the markets.“Part of that is in the economy, we worry about now and the stock market is more forward-looking, so there’s always some disconnect between the financial markets and the economic reality," Franza said. "The disconnect seems to be worse than ever. There’s less correlation between the economic news and where the stock market goes.”“We used to think that a good jobs report would make a good economy, and typically it does, but in the last couple of months when the jobs report was good, the market has tanked. People are reading it as the strong job market means inflation is not under control."Franza indicated there is a fear factor when it comes to the stock market and its steady decline over the last nine months. Younger investors in the market haven’t seen many bad times, so they are fearful. He also said people nearing retirement are fleeing the market as well.When it comes to the drop in the stock market, it affects anyone who has investments.“Most of us have some kind of investments, especially in retirement accounts,” Franza added. Inflation though, has been the dominating factor in the market right now."The impact of inflation will be more on small businesses. The large businesses will find a way to weather the storm. If inflation continues and companies can’t be profitable, they’ll start laying off people. Then we’ll have a recession, which will reduce inflation.” It could also have a rippling affect on consumer choices and ultimately costs.“If more companies go out of business, it’ll give us fewer choices, which means the supply chain will be restricted. Then, you’ll pay higher prices because of fewer options. In the long run, if the Fed sticks to its plan to keep raising rates, it will reduce inflation.”If you're looking to know more about this important topic, then let us help.Franza is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.

Richard Franza, PhD
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Biography

Dr. Richard Franza is a faculty member who formerly served as the dean of the James M. Hull College of Business. Franza's primary areas of expertise are Operations Management (OM), Management of Technology (MOT), and Project Management.

Areas of Expertise

Management
Operations Research
Entreprenuership
Intentional Leadership
Higher Education Leadership
Business

Media Appearances

Port of Baltimore closure and how it could affect the CSRA

WJBF  tv

2024-03-29

Francis Scott Key Bridge’s collapse in Baltimore could have implications for businesses in our area.

The Port of Baltimore is one of the major shipping ports and is the first-place cars, and light trucks are brought before they are distributed throughout the country.

The port closing means cargo ships must relocate where their items will go. Other ports’ capacity could also be an issue. They could get full, which would cause shipping delays and price increases.

“It depends on the capacity of those ports, which are typically below 100 percent, but they typically want to keep them that way because there’s some variance when they arrive and leave, and so it can be kind of full at times,” said Rick Franza, Ph.D., Professor at Augusta University Hull College of Business.

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How will the bridge collapse in Baltimore impact the supply chain?

The Georgia Sun  online

2024-03-28

In the wake of the unexpected collapse of the Francis Scott Key Bridge at the Port of Baltimore, a pivotal artery for the nation’s supply chain, businesses and consumers alike are bracing for the fallout. The collapse, caused by a container ship’s collision with the bridge, has sparked a logistical scramble to reroute goods, with significant implications for the Eastern Seaboard’s shipping capacity.

The Port of Baltimore, renowned for its efficiency in handling autos and light trucks— leading the U.S. in this sector— now finds its operations in limbo. The immediate task at hand involves diverting ships to alternative ports, a move that Rick Franza, PhD, a professor at Augusta University with a deep understanding of operations and supply chain management, discusses with a note of caution.

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New Hull College dean prioritizes workforce development

The Augusta Chronicle  online

2017-03-18

Dr. Richard Franza, the new dean of Augusta University’s James M. Hull College of Business plans to run the school like, well, a business.

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Answers

Will consumers see an immediate impact from the closure of the Port of Baltimore after the bridge collpase?
Richard Franza, PhD

“First of all it’s going to take a while before we see any effect on certain things. The bad news for inflation is that it’s going to raise the cost of transportation for the goods coming off the ships. Will businesses absorb the cost or pass them along to consumers?”

The Port of Baltimore was the busiest for cars and light trucks coming from other parts of the world, how will the closure affect outbound goods from the port?
Richard Franza, PhD

“It’s not just the capacity of the port, that’s one thing, but it’s also their capacity of the outbound items. It may be more trucks are needed and new routes are needed to move inventory. It now becomes a whole different set of providers for the trucks because it’s no longer the people in Baltimore.”

How will the bridge collapse in Baltimore affect goods coming in and out of the port?
Richard Franza, PhD

“Most ports on the East Coast are at 70% to 80% capacity, which is where you want to be. You don’t want to have much more than that, but they’re going to have to,” said Franza. “It could affect a good bit of the eastern half of the United States.”

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Articles

ERP implementation failures: a case study and analysis

International Journal of Business Information Systems

2016

Despite the pervasiveness of ERP systems, there is a serious concern regarding the failure of ERP implementations. One explanation for many ERP implementation failures may be 'escalation of commitment'.

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Technology transfer contracts between R&D labs and commercial partners: choose your words wisely

The Journal of Technology Transfer

2012

Our study is motivated by the problems encountered by external collaborators, particularly those between research and development laboratories and commercial partners, when writing technology transfer contracts. Kruskal–Wallis one-way nonparametric Analyses of Variance are used to analyze Cooperative Research and Development Agreements (CRADAs) from a national, Department of Defense laboratory in the United States of America.

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